CREDITS

Client
Amgen

Agency
Emcay

Creative Director
Lisa Lllewellyn

Creative Director/ Art
Scott Sager

Production Company
Sidestreet Pictures

Director
K.T.Ngooh

DP
Sergei Franklin

Producer
Dorit Ritter

AC
Cindy Chen

Gaffer
Alexa Hiramitsu

Sound
Neal Seidman

Make Up
Aria Ferraro

Photographer
Mouhsine Idrissi

Casting Director:
Toni Cusumano Casting

Cast:
Anthony Aroya


Portrait

The spot was to communicate from the POV of the patient with Multiple Myeloma by relying on various dramatic executions to grab the attention of the the viewer, whether they are a patient or caregiver and do the following:
1) Stop. Them in their tracks with dramatic imagery.
2) Convey with empathy that MM is a scary and Frustrating condition to have.

3) Convince them that there is new information check out that may benefit them.

 The result is a 30’ spot with an on-camera heartfelt story from the patient. It features dramatic lighting and has a real photojournalistic and intimate quality to it.